# Common terms ### Brand This is usually the name of your restaurant. It can also be referred to as **"Concept**". In the scenario where you operate multiple brands/concepts, the Business Manager allows you to set each brand/concept separately. ### Location These correspond to the physical locations of your restaurant. In the case you operate a chain of restaurants, each location would have a corresponding entry in the Business Manager. When you operate multiple Brands/Concept from your locations, you would be required to associate the locations you have created to each of the Brand/Concept. In some cases, it helps to refer to locations as `brand-locations` as well, which provides a clear distinction when multiple brands operate from a single location. ### Menu This is the representation of the items that you intend to sell at each of your locations. You have the flexibility to set up your menu in any way that best suits your operations. For eg: you can have a single menu for each location, a different menu for different locations, different menu for each brand, and many more such permutations. ### Platform A "platform" refers to any system (external to UrbanPiper or within it) where you wish to have a copy of your menu sent to. Most commonly, these platforms denote an online delivery platform. A comprehensive list of these delivery platforms can be seen [here](https://www.urbanpiper.com/integrations). ### Point Of Sale (POS) A POS system refers to the software that is running at your store using which your operators and managers can take care of their in-house and online customers and orders. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.urbanpiper.com/basics/images-and-media.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.