Setting up Your Own Mask ID for SMS

This guide will help you configure and use a custom Mask ID for SMS communications (OTP, order updates, and marketing campaigns) on the UrbanPiper Meraki platform.

Register & Approve SMS Templates on the DLT Portal

• Log in to your DLT portal (Vodafone, Jio, Airtel, etc.).

• Create all required SMS templates under your registered entity.

• Submit templates for approval.

• Once approved, note down:

  • Template ID

  • PE ID (Principal Entity ID)

📌 These details are provided by TRAI after approval.

Complete the PE–TM Bonding

To link your entity with UrbanPiper’s SMS service provider (Gupshup):

• Log in to your DLT portal.

• Bond your PE ID (Principal Entity ID) with the following Gupshup Telemarketer IDs:

Operator	Gupshup TM ID
Vodafone	(provide ID)
Jio	(provide ID)
Airtel	(provide ID)

📌 This PE–TM bond is mandatory before templates can be whitelisted on Gupshup’s platform.

Share Approved Templates with UrbanPiper Support

• Once bonding is complete, email [email protected] with:

  • Your PE ID

  • List of all approved templates (with Template IDs)

• UrbanPiper Support will configure the templates in the backend.

• The team will initiate the whitelisting process with Gupshup.

Gupshup Whitelisting

• UrbanPiper Support will coordinate with Gupshup to whitelist your templates.

• Once approved, your custom Mask ID will be active.

• You can now send all SMS (OTP, order updates, campaigns) via Meraki using your Mask ID.

Important Reminders

• ✅ PE–TM bonding is compulsory before template whitelisting can begin.

• ✅ SMS content must exactly match the approved DLT template. Any mismatch can lead to delivery failures.

• ✅ Keep your Template IDs and PE ID safe — you’ll need them for support and future updates.