Manage Campaigns

With UrbanPiper's Meraki platform, you have the tools to create powerful, personalized campaigns that truly connect with your customers. The Meraki suite allows you to send dynamic messages across multiple channels, helping you drive engagement, build loyalty, and grow your business.

The Power of Personalized Messages 🎯

Meraki's dynamic messaging is the key to making your campaigns stand out. Instead of sending a generic blast, you can use placeholders to automatically insert customer-specific information, making every message feel personal and relevant.

Here are the placeholders you can use to create dynamic messages:

Placeholder

What it does

Example

{{user_name}}

Inserts the customer's first name.

"Hi {{user_name}}, a surprise is waiting!" 👋

{{user_points}}

Shows the customer's current loyalty points balance.

"You have {{user_points}} points to redeem!" ✨

{{user_wallet_balance}}

Displays the customer's current wallet balance.

"Your wallet has {{user_wallet_balance}} waiting for you." 💰

{{user_phone}}

Inserts the customer's phone number.

"Reach out to us at {{user_phone}} if you have questions." 📞

{{user_email}}

Inserts the customer's email address.

"Your confirmation has been sent to {{user_email}}." 📧

Setting Up Your Campaigns ⚙️

The Meraki platform supports a variety of campaign types, giving you the flexibility to reach your customers wherever they are.

📱 SMS Campaigns

SMS campaigns are a direct and effective way to communicate with your customers. To ensure your messages are compliant and delivered correctly, a few steps are required to get started.

  • Register Your Templates on DLT: Before sending any message, you must get your templates approved on a DLT portal (e.g., Vodafone, Jio, Airtel). Once approved, you will receive a Template ID and a PE ID (Principal Entity ID). Be sure to save these!

  • Bond Your Account: On your DLT portal, you need to "bond" your PE ID with our SMS provider, Gupshup, by adding the following Telemarketer (TM) IDs to your account:

    • GS Digital Technology Private Limited: 1002407114627154

    • Lotus Transforms Private Limited: 1702157390412895696

    • Gupshup Technology India Pvt. Ltd.: 120210000037

  • Share with UrbanPiper: Once your templates are approved and bonded, email your Template ID and PE ID to our support team. Our team will then work with Gupshup to get your templates whitelisted in our system.

  • Launch Your Campaign: After whitelisting is complete, you can create and launch your personalized SMS campaigns directly from the Meraki platform!

📧 Email Campaigns

Email campaigns give you the freedom to create visually rich and branded content. Follow these steps to ensure your emails are ready to send.

  • Design Your Email: Your email content must be in HTML format. If you're using a design tool, simply export your final email as a single HTML file.

  • Host Your Images: For images to appear correctly for all recipients, they must be hosted on a web server. The easiest way to do this is to upload your images via Atlas → Meraki → Gallery to get a public URL for each one.

  • Embed in Your HTML: In your HTML file, embed your images using the public URLs you just generated. The src attribute for each image must point to this public link.

  • Send a Test Email: Before sending to your entire list, always send a test email to yourself! This is a critical step to ensure your email looks correct and is delivered properly. 

Example HTML
<!DOCTYPE html>
<html>
<head>
<title>Campaign Image</title>
</head>
<body>
<img src="https://cdn.urbanpiper.com/media/gallery_images/2022/12/13/New_Logo.png" alt="Campaign Image">
</body>
</html>

🔔 App Push Notifications

Push notifications are a fantastic way to engage with your most active and loyal customers who have your app installed. They are a direct line of communication that can instantly get your message across.

  1. Define Audience & Message: Decide who you want to reach and what you want to tell them. Remember that notifications will only be received by users who are logged into your app.

  2. Create Your Campaign: Create your push notification campaign directly within the Meraki platform, define your target audience, and set the message content.

  3. Launch: You're ready to send a quick, impactful message to your app users!

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