# Getting started ### What Is Meraki? Meraki is UrbanPiper’s self-branded, commission-free online ordering platform for restaurants. It allows you to build and launch your own website and mobile app—complete with customizable menus, discounts, analytics, and marketing tools—without relying on third-party aggregators. #### **Why choose Meraki?** * **No commission fees**: Keep more revenue by owning the order flow. * **Full brand control**: Tailor store design, menus, and customer experience under your own identity. * **Valuable customer insights**: Access customer and order data, enabling loyalty programs and marketing automation (email, SMS, social). --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.urbanpiper.com/direct-ordering/getting-started.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.