# Getting started

### What Is Meraki?

Meraki is UrbanPiper’s self-branded, commission-free online ordering platform for restaurants. It allows you to build and launch your own website and mobile app—complete with customizable menus, discounts, analytics, and marketing tools—without relying on third-party aggregators.

#### **Why choose Meraki?**

* **No commission fees**: Keep more revenue by owning the order flow.
* **Full brand control**: Tailor store design, menus, and customer experience under your own identity. 
* **Valuable customer insights**: Access customer and order data, enabling loyalty programs and marketing automation (email, SMS, social).