# Running Discounts on Zomato {% embed url="" %} You can run different types of discounts on Zomato to attract more customers. Currently, discounts can be offered in three ways: * **Fully Sponsored by Restaurant** – The restaurant bears the entire discount cost also known as Salt Discount. * **Fully Sponsored by Zomato** – Zomato covers the entire discount also called as Pepper discount. * **Shared Sponsorship** – The discount cost is shared between the restaurant and Zomato also called as Salt and Pepper discount. For Zomato-sponsored or shared discounts, these must be configured directly on the Zomato Dashboard. They will also be supported in order relay and reconciliation. However, for **restaurant-sponsored discounts,** you can create and manage them directly from the UrbanPiper Dashboard. The article below provides an overview of the different types of discounts that can be applied on Zomato. ## Supported Discounts ### Buy One Get One Free (BOGO) * When your customer adds eligible items to their cart, a item with lower price will be discounted as a free item.It's a fantastic way to encourage larger orders. * Example: Buy 1 Pizza, Get 1 Pizza Free! ### Fixed Discount * Offer a set amount off the total bill, usually when a customer spends a certain minimum. * Example: Get ₹100 off on orders of ₹300 or more! ### Percentage Discount * Apply a percentage off the total cart value, also typically with a minimum spend condition. * Example: Enjoy 30% off on orders above ₹200! ### Percentage Dish Discount * Give a percentage discount on a single specific item that you choose. This applies once per order. * Example: Get 20% off on our Special Biryani (one per order)! ## Step-by-Step Guide ### Access the Marketing Tab * Log in to your Atlas dashboard. * On the left-hand menu, click on the "Marketing" tab. ### Select Platform Discount * Within the Marketing section, choose "Platform Discount." ### Add a New Discount * Click on the "+ Add Discount" button to start creating your new offer. ### Choose Discount Type * From the dropdown menu, select your discount type. ### Configure Discount Details * Give your discount a title (e.g., "BOGO Pizza Offer"). * Start Date & End Date: Set the period when your discount will be active. * For BOGO, you can ignore the fields for "value," "minimum order value," "timing group," and "single use." ### Finalise Creation * Click on "Create" to save your new discount. ### Associate the Discount with Your Item * Select the "Item" Tab. * Associate the required items by clicking on update * Save the changes ### Apply BOGO tag To configure a BOGO discount, there is an additional steps to add a "bogo" tag for all the eligible items.\ \ To add the tag * Navigate to item>Basic information * Apply the tag of "**offer-bogo**" for all eligible items. * Click on "Save" to apply this tag to your item. {% hint style="info" %} **The final crucial step is to** [**publish**](https://help.urbanpiper.com/business-manager/publishing-your-menu) **your updated menu to Zomato so your discount goes live!** {% endhint %} Once your menu is successfully published, your discount will be live on Zomato for the selected item, ready to delight your customers and boost your orders!