Running Discounts on Zomato
You can run different types of discounts on Zomato to attract more customers. Currently, discounts can be offered in three ways:
Fully Sponsored by Restaurant – The restaurant bears the entire discount cost also known as Salt Discount.
Fully Sponsored by Zomato – Zomato covers the entire discount also called as Pepper discount.
Shared Sponsorship – The discount cost is shared between the restaurant and Zomato also called as Salt and Pepper discount.
For Zomato-sponsored or shared discounts, these must be configured directly on the Zomato Dashboard. They will also be supported in order relay and reconciliation.
However, for restaurant-sponsored discounts, you can create and manage them directly from the UrbanPiper Dashboard.
The article below provides an overview of the different types of discounts that can be applied on Zomato.
Supported Discounts
Buy One Get One Free (BOGO)
When your customer adds eligible items to their cart, a item with lower price will be discounted as a free item.It's a fantastic way to encourage larger orders.
Example: Buy 1 Pizza, Get 1 Pizza Free!
Fixed Discount
Offer a set amount off the total bill, usually when a customer spends a certain minimum.
Example: Get ₹100 off on orders of ₹300 or more!
Percentage Discount
Apply a percentage off the total cart value, also typically with a minimum spend condition.
Example: Enjoy 30% off on orders above ₹200!
Percentage Dish Discount
Give a percentage discount on a single specific item that you choose. This applies once per order.
Example: Get 20% off on our Special Biryani (one per order)!
Step-by-Step Guide
Access the Marketing Tab
Log in to your Atlas dashboard.
On the left-hand menu, click on the "Marketing" tab.
Select Platform Discount
Within the Marketing section, choose "Platform Discount."
Add a New Discount
Click on the "+ Add Discount" button to start creating your new offer.
Choose Discount Type
From the dropdown menu, select your discount type.
Configure Discount Details
Give your discount a title (e.g., "BOGO Pizza Offer").
Start Date & End Date: Set the period when your discount will be active.
For BOGO, you can ignore the fields for "value," "minimum order value," "timing group," and "single use."
Finalise Creation
Click on "Create" to save your new discount.
Associate the Discount with Your Item
Select the "Item" Tab.
Associate the required items by clicking on update
Save the changes
Apply BOGO tag
To configure a BOGO discount, there is an additional steps to add a "bogo" tag for all the eligible items. To add the tag
Navigate to item>Basic information
Apply the tag of "offer-bogo" for all eligible items.
Click on "Save" to apply this tag to your item.
Once your menu is successfully published, your discount will be live on Zomato for the selected item, ready to delight your customers and boost your orders!
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