Running Discounts on Zomato

You can run different types of discounts on Zomato to attract more customers. Currently, discounts can be offered in three ways:

• Fully Sponsored by Restaurant – The restaurant bears the entire discount cost also known as Salt Discount.

• Fully Sponsored by Zomato – Zomato covers the entire discount also called as Pepper discount.

• Shared Sponsorship – The discount cost is shared between the restaurant and Zomato also called as Salt and Pepper discount.

For Zomato-sponsored or shared discounts, these must be configured directly on the Zomato Dashboard. They will also be supported in order relay and reconciliation.

However, for restaurant-sponsored discounts, you can create and manage them directly from the UrbanPiper Dashboard.

The article below provides an overview of the different types of discounts that can be applied on Zomato.

Supported Discounts

Buy One Get One Free (BOGO)

• When your customer adds eligible items to their cart, a item with lower price will be discounted as a free item.It's a fantastic way to encourage larger orders.

• Example: Buy 1 Pizza, Get 1 Pizza Free!

Fixed Discount

• Offer a set amount off the total bill, usually when a customer spends a certain minimum.

• Example: Get ₹100 off on orders of ₹300 or more!

Percentage Discount

• Apply a percentage off the total cart value, also typically with a minimum spend condition.

• Example: Enjoy 30% off on orders above ₹200!

Percentage Dish Discount

• Give a percentage discount on a single specific item that you choose. This applies once per order.

• Example: Get 20% off on our Special Biryani (one per order)!

Step-by-Step Guide

Access the Marketing Tab

• Log in to your Atlas dashboard.

• On the left-hand menu, click on the "Marketing" tab.

Select Platform Discount

• Within the Marketing section, choose "Platform Discount."

Add a New Discount

• Click on the "+ Add Discount" button to start creating your new offer.

Choose Discount Type

• From the dropdown menu, select your discount type.

Configure Discount Details

• Give your discount a title (e.g., "BOGO Pizza Offer").

• Start Date & End Date: Set the period when your discount will be active.

• For BOGO, you can ignore the fields for "value," "minimum order value," "timing group," and "single use."

Finalise Creation

• Click on "Create" to save your new discount.

Associate the Discount with Your Item

• Select the "Item" Tab.

• Associate the required items by clicking on update

• Save the changes

Apply BOGO tag

To configure a BOGO discount, there is an additional steps to add a "bogo" tag for all the eligible items. To add the tag

• Navigate to item>Basic information

• Apply the tag of "offer-bogo" for all eligible items.

• Click on "Save" to apply this tag to your item.

The final crucial step is to publish your updated menu to Zomato so your discount goes live!

Once your menu is successfully published, your discount will be live on Zomato for the selected item, ready to delight your customers and boost your orders!