Creatives for Application Build

Images are used for all kinds of reasons: to enhance websites, to illustrate stories, in ad displays, to present products or services, as stand-alone “a picture is worth a thousand words”

Written By Ops UrbanPiper (Collaborator)

Updated at March 24th, 2022

For UrbanPiper to initiate the Application build for your brand, the below mentioned are the creatives needed. Note that all the images have to be shared in png format. 

1. Logo*

This is the icon that shows up in the list view on your applications on the device.
A logo is a symbol or other small design adopted by an organization to identify its brand.

Logo is to be designed and shared in the below dimensions which are platform specific.
 1. Appstore: 1024*1024 pixels
2. Playstore: 540*540 pixels
3. Playstore Push-App Notification Icon: 96*96 & 72*72 pixels
Note: Logo needs to have a colored background. 

2. Splash Screen*

A splash screen appears while your app is launching. A splash image is an introduction page on your app.

The dimension of the image required is
 1. Android: 640×1136 pixels
 2. iOS [1 image in the 4 different dimensions]
1242×2688 pixels
1125×2436 pixels
1242×2208 pixels
750x1334 pixels

3. Feature Graphic Image*

This is the image that gets attached while you share the AppStore/PlayStore URL of your brand.

The ideal image size to be shared is 1024x500 pixels.

4. Banners 

You can put up banners that are used to display a coupon/offers that are being run by the merchant or can be used to showcase certain product images. This can be updated using Atlas. 

The ideal dimension for it is 900 x 500 pixels.

5. Category

Then there are category images that show up on the landing page.

The size for them would be 450 x 300 pixels.

6. Item

And then there are your regular set of item images that shows up in multiple instances of the app.

We can have the images in one of the below three configs, either maintain the size which would be supported on Meraki & HUB or maintain the aspect ratio to ensure no cropping of images.

1. Default:: Size: 720*400 pixels, Aspect Ratio: 9:5

2. Medium:: Size: 600*400 pixels, Aspect Ratio: 3:2

3. Large:: 400*400 pixels, Aspect Ratio: 1:1

Ensure one type of size is maintained throughout the catalog. 

7. Screenshots

These are the chances of showcasing your app in all its glory while a User reviews in the stores before downloading. These are optional, UrbanPiper would upload default ones as below during the release of the app. 

The dimensions of your set of screenshots are to be in both of the below sizes, You can share up to 5 screenshots.
1242 x 2688 pixels
1242*2208 pixels



* - These are compulsorily required to initiate the app build. Others can be updated later but before the app release.

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